Social Media and Marketing Intern- Internship Program Overview

Ability Counts, Inc. Internship Program Overview

Social Media and Marketing Intern

IDD Employment Services & Community Training Center

Internship Overview

• Program Duration: 12 weeks (Summer)
• Time Commitment: 4-6 hours per week
• Internship Type: Unpaid, Part-Time
• Location: On-site, 775 Trademark Circle Suite 101 Corona, CA 92879

Objectives:

• Assist in developing and implementing marketing strategies.
• Increase awareness of the nonprofit’s services and community impact.
• Support the creation of promotional materials.

Responsibilities:

• Week 1: Orientation and Training
• Introduction to the organization, mission, and services.
• Training on marketing tools and software.
• Overview of current social media platforms, guidelines, marketing strategies, and campaigns.
• Week 2-6: Content Creation
• Develop content for newsletters, brochures, and flyers.
• Assist in creating social media posts and website content.
• Design graphics and visuals for marketing materials.
• Create and schedule posts for various social media platforms (Facebook, Instagram, LinkedIn).
• Develop multimedia content (videos, graphics, photos).
• Engage with followers and respond to comments/messages.
• Week 7-10: Campaign Development
• Support the planning and execution of marketing and social media campaigns.
• Conduct market research to identify target audiences and opportunities.
• Assist in drafting email marketing campaigns.Create and schedule posts for various social media platforms (Facebook, Twitter, Instagram, LinkedIn).
• Develop multimedia content (videos, graphics, photos).
• Engage with followers and respond to comments/messages.
• Week 10-12: Analytics and Reporting
• Monitor and analyze the performance of marketing campaigns.
• Prepare reports on marketing activities and outcomes.
• Suggest improvements based on data analysis.

Learning Outcomes:

• Gain hands-on experience in developing and executing social media and marketing strategies.
• Enhance skills in content creation, graphic design, and data analysis.
• Understand the role of marketing and social media in a nonprofit setting.